Number of episodes: 80% of podcasts don’t survive the first ten episodes.This entirely depends on how long you’ve been doing your podcast and how niche your content is, but there are plenty of ways you can promote and grow your podcast to reach more listeners. Number of listeners: the average podcast gets around 27 listens per episode, while the top 1% of podcasts have almost 3,200 listens per episode.So you know how to measure your podcast analytics, now what should you be comparing them to? Use your positive reviews from listeners in your marketing campaigns.Discover potential added-value content you could create, for example, podcast transcripts (especially if your listener demographic is hard of hearing) and video podcasts, which you can start easily using Riverside.
Choose locations for potential live shows.Market yourself to sponsors and podcast networks with real data about your listeners.Get listener demographic, device, and location data to target ads and monetize your podcast.That’s 33% more listeners you could target using software like Riverside! Address any quality issues: a third of people claim low quality is the reason they don’t listen to podcasts.Make more content that receives positive feedback from listeners.Make changes to your content or podcast schedule when episodes don’t perform well in terms of listeners, reviews, and engagement.See how much your listener base, streams, downloads, and subscriptions have grown.Why You Should Be Measuring Your Podcast Analyticsįirstly, a recap on the many benefits of analyzing your podcast statistics.
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